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MATT RAGGHIANTI

MATT RAGGHIANTI

06 / ADVERTISING · DIGITAL SPOT

Rene Caovilla

Rene Caovilla

Rene Caovilla

Creative Direction / Copywriting · Hylink Group · 2024

Our 100-year-old Italian shoemaking client wanted to make a splash for the Lunar New Year holiday, so we suggested they chase the Dragon.

When they finally allowed us to clarify what we meant, we ended up producing this hyper elegant social spot to bring the beauty of Italy to the magic of Asia.